In the never ending struggle to catch a fish on hook and line, I stumbled upon this gem earlier today. The secret to picking the good stuff? Look for the lures that are almost out of stock - if they're good, they'll be sold.
Shiny scales, bright red head, what fish wouldn't want to take this guy down as an easy meal? Throw in some clicking sounds from the ball bearings used to weight the lure on the cast as you reel it in - 'click - click - I'm an injured finger mullet that needs to be put out of my misery'